Hey there! Welcome to Pinterest Invite.

Hey everybody, welcome to my website, Pinterest Invite. Is Pinterest right for your business. I invite you to find out. I will be writing about ways you can use Pinterest to promote and share you business and knowledge with the world. We will explore the ways you can tell if Pinterest is a good fit for you and what you do.

 

Tom

What Kind of Business Do You Have?

What kind of business do you have? That’s another good question to help determine if Pinterest is right for you. Does your business use teaching of any kind? It has been said that the best way to make a sale is to educate the customer about your product. You could tell the story of your product or service through pictures. You could explain the benefits of your product or service though pictures and graphics. How could that improve your sales? Pinterest is great for any type of teaching or explanation.

Does your business have a human interest side to it? Pinterest pin boards are great for marketing right to the customers emotions. You can use graphics and photographs to make a strong point or to rouse the emotions and create a strong signal to take action. Images can show things like joy, hope, longing or loss. They can convey atmosphere and ambiance like written text never could.

Then if your customers are vastly opposite and more analytical, you could use things like charts, informational graphics, and diagrams to get your point across. Make your ideas come to life and communicate like a pro. Make your points clear, consise, and powerfully stated.

If your customers are moved by images or educated with graphics then Pinterest may be a good use of your time. You may be able to reach your audience on a deeper, more emotional level. At the same time you’re connecting with them.

How Do You Reach Your Customers?

So how do you communicate with your customers now? Through Facebook, a blog or a website? Do you primarily speak to you customers through written text, pictures or audio? Text is one way to get your message across but photos can engage your customers on an emotional level. You might try posting some photos related to your topic in your next message. It may provide some emotional engagement and interactivity that was missing with text alone.

Does your audience like to listen to your messages? Do they listen while driving of working out at the gym. Do you communicate to your customers through audio primarily? Is your audience on the move. Do they not have time to look at graphics. If that is the case, Pinterest may not be your best solution.

Do your rely on text a lot? Ever ask why? Communicating through pictures, infographic, and video might be just what your audience wants. You could insert some pictures in your next communication. See how they react. Did they comment on the picture? Pinterest may be right for you.

Finally, if you like to communicate with videos, pictures and informational grahics, Pinterest is a must for you to reach your audience. If you are not sure, test if out with some pictures in some of the current communications with your customers. Maybe an illustration or color demonstration of a point you’re trying to make. Then guage the response. You could open a whole new communications channel with your customers through Pinterest.

Create a Profile of Your Customer

A good way to tell if Pinterest is right for your business is to ask some questions about who your ideal customer is. The following are some questions to help determine if Pinterest right for your customers. Are they Men or Women? Married or Single? Do they work from home or in an office setting? What about their education? What kind of income do they bring in every year? What are their spending and personal habits like? What kind of lifestyle do they live? What type of social networks does your customer use,if any? Take some time to write a description of your customer and be as detailed as you can.

Ask yourself what kind of information does your customer share when they are on social media sites? Do they like to share political facts and data, social causes, and news of the day? Are they after information primarily and not really interested how it is delivered? Are looking for information that grabs them. This type is more of a facts based person. Are they right for Pinterest. Maybe not so much.

Does your customer share links to video sites like YouTube, links to cat videos or other animal videos. Do they share quotes, photos of current news events or causes they are interested in? This person is relies more on intuition, their emotions, and are more of the caring type. This person is more of a match for Pinterest.

Next, does your target customer share photos that are inspirational, cartoons that are funny, text graphics, and funny quotes? Do they have an interest in traveling and share pictures of where they have been? This type of person is an excellent fit for pinterest.

Now you have a detailed profile of your ideal customer. Good job. I gave you some ideas on how to rate your customer for compatibility with Pinterest. Next we’ll go over how you communicate with your customers and how Pinterest can fit into these different means of reaching your audience.