What Kind of Business Do You Have?
What kind of business do you have? That’s another good question to help determine if Pinterest is right for you. Does your business use teaching of any kind? It has been said that the best way to make a sale is to educate the customer about your product. You could tell the story of your product or service through pictures. You could explain the benefits of your product or service though pictures and graphics. How could that improve your sales? Pinterest is great for any type of teaching or explanation.
Does your business have a human interest side to it? Pinterest pin boards are great for marketing right to the customers emotions. You can use graphics and photographs to make a strong point or to rouse the emotions and create a strong signal to take action. Images can show things like joy, hope, longing or loss. They can convey atmosphere and ambiance like written text never could.
Then if your customers are vastly opposite and more analytical, you could use things like charts, informational graphics, and diagrams to get your point across. Make your ideas come to life and communicate like a pro. Make your points clear, consise, and powerfully stated.
If your customers are moved by images or educated with graphics then Pinterest may be a good use of your time. You may be able to reach your audience on a deeper, more emotional level. At the same time you’re connecting with them.